Printing in Biblical times...1823

Love for the world of theater and spectacle runs deep in me and as luck would have it, I am married to a stagehand here in our windy city. Brad, otherwise known as Mr. Starshaped, is not only the muscle behind Starshaped but is a member of the Stagehands Local 2 union, which means he is usually found in one of the larger theaters downtown. For the last year he has worked on The Book of Mormon which needs no introduction. What might be less commonly known is that at the end of a long and successful theatrical run, the cast, crew and production staff will often share gifts given in a 'we did this together' spirit of solidarity. This is why our home is overrun with esoteric t-shirts from Kinky Boots, a transistor radio from Jersey Boys and other odds, ends and personal notes from the various productions that have toured Chicago.

Having printed a fantastically fun and vintage-inspired poster for Jersey Boys, we decided there was too much great material in Book of Mormon to let the opportunity pass. After exploring a number of ideas that were riffs off of the current print materials, I thought perhaps we could move in a different direction and mimic the actual book of Mormon. This decision was also fueled by the fact that the studio has some beat up old sign type that closely resembled that of the book.

Instead of printing a solid background or otherwise literal image of a book, I created a more textured rectangle out of two layers of wood type, which gave the area a somewhat rustic (and a little pleather-y?) look. This is easily achieved by printing the back side of large wood type, and I used both 30-line and 20-line sorts. You can see how the individual letters are flipped:

This is the final print. I used a dark gray paper, and brought in the gold starburst from materials used to advertise the show. If you're familiar with the songs of the production, then you will get the references to 'crushing it' and 'turning it off'; don't want to explain that and ruin it if you haven't seen it! The dates refer to when the show began and ended. After distributing these to everyone at the theater, the cast and crew passed them around to collect signatures, yearbook-style.

Research led me to an extraordinary article about the original printing of the book of Mormon (letterpress printed, of course), and the potential for it having been a miracle given the short amount of time in which it was produced. Getting these posters done quickly was also something of a miracle, as they were hot off the press a few days before the end. And we don't have any angels sneaking in at night to sort our type!

It is always inspiring to see a show come together in a theatrical space, with so many disparate elements needing to work together. From the teamsters and stagehands that move and setup equipment and sets in a raw space to the crew that runs the same thing over and over for a year or more to the cast that has to bring it for every performance, it's a truly working class form of art. I couldn't be prouder of Mr. Starshaped and his continued passion for the work.

It's Beginning to Look a lot Like...

...Holiday card season! Sure, it's not even Halloween, but our presses are running nonstop and we want to make sure you've got a chance to place custom orders in time for the holidays. Orders start at quantities of 25 and run as little as $2 a card for 100+ cards. Letterpress personalization is also available for an additional flat $50 up to 200 cards. Check out our designs to choose from, and contact us (below) for more specific details. We're always happy to reinvent the wheel, so if you'd like a completely new design catered to you, we can do it. Orders placed by November 4th ship before Thanksgiving. Just need a handful of cards without any personalization? You can shop our Holiday selection here.

[contact-form subject='I need holiday cards!'][contact-field label='Name' type='name' required='1'/][contact-field label='Email' type='email' required='1'/][contact-field label='Comment' type='textarea' required='1'/][/contact-form]

Paper Arrows Take Two

Years ago, I designed and printed a cd package for the band, Paper Arrows. An enjoyable collaboration, it featured some of the elements that make working with antique type a unique challenge. Recently, the studio was tapped to produce a new EP sleeve for the band. They wanted something that was simple and could easily be mailed for promotional purposes. We've printed a number of different formats for music packaging, and have two dies for simple pocket sleeves; we decided on the Tab N Slot sleeve, which has a tab at the top that tucks into the back of the sleeve. I usually recommend working with a color palette that wouldn't be easily achieved with cheaper methods of production: dark papers with metallic inks, varnishes, textures, etc. Something that's not just black and white, since a variety of color choices aren't any pricier. Get more bang for your buck!

The band liked charcoal paper, which means using a metallic ink; a light ink alone will not read when letterpress printed on a dark paper. I thought we could bring in texture in a subtle way, as this ties into the sleeve we did before, as well as provide a simple background element. These two-color hearts really grabbed us, so they made it into the form as well.

Because we print most work on platen presses, it's easy to diecut the flat sleeve first and then print. The first layer is dark blue, which definitely reads as blue; printing dark colors on dark paper don't always perform the way you think they might. The metallic ink is a sort of champagne color that's not quite gold or silver.

This gothic type is in pretty rough shape, but works hard on many Starshaped projects, including this one. You can see here the end result of the two color heart.

Here's the final front, followed by the back.

We had a plate made for the logo and the small text. This text was designed to work with the type we have in the studio, but the last line had a pesky Publishing symbol, which we sadly don't have and haven't been able to frankenstein from something else. Yet.

Another factor to consider was how these would be mailed. Certain clear sleeves are post office safe, so I suggested adjusting the final design so that they could ship in clear sleeves that would not only save the cost of purchasing separate mailers, but would allow the art and important details to show clearly to the receiver. Mailing labels and stamps can be applied directly to the outside.

And so our little heart is a surprise when the cd sleeve is pulled out of the mailer! Give Paper Arrows a listen, and keep an eye out for the Good News For Love release.

Wood, Metal, Type, Irony

Starshaped rarely prints work that is not designed in the studio, given our mission of printing only with the metal and wood type we have. But every once in a while, a project comes along that offers a chance to combine our materials and knowledge with the talents of others in a collaborative way. You may be familiar with the Hamilton Wood Type Foundry's new initiative to digitize some of the gems of the Hamilton Wood Type Museum (we've played around with these before). The effort is spearheaded by P22, a type foundry I have long admired, so when they asked about printing some note cards that feature the new digital versions of some of the upcoming releases, saying Yes was the obvious answer. Four cards were planned to coincide with the theme of the AIGA National Conference in Minneapolis October 10th-12th, and would be given away at the Adobe booth, as three of the fonts featured are volunteer efforts by Adobe designers. The first, Gothic Round, will be in circulation before the conference begins, and the others have release dates over the next few months.

I love a little irony in our printing and this project is a great example. We were to print magnesium plates made from digital typefaces designed from the original wood type.

Just for fun, I pulled out some of our 8 line Gothic Round type to shoot with the plate for the first card:

Each card would also feature a subtle background texture printed from the wood type in our collection. Here's the lucky piece, which has a lovely grain:

Long ago I discovered through trial and fail that it's better to print transparent-base inks over the darker, more prominent ink color. So for each of the four cards, the main color was printed first and the lighter background wood texture printed afterwards. This keeps the darker color from pooling on top of the lighter pass, and anything with a mostly transparent base will never compete with a dark, saturated ink. In order to make sure everything would line up, I created a template on a transparency that I could place over top of the first color:

The color palette was solid, and each card coordinated with rich envelopes from French Paper. Here's the cheat sheet for matching inks.

These are the final cards together, along with a close up of the pale wood type texture.

The sets are to be given away at the AIGA conference, and I'm told Hamilton will also have some. These faces were exceptionally designed the first time around for their wood type form, and I can attest to the quality of the new digital versions. If you can't work with the real thing, grab yourself these digital versions and support Hamilton. We've got some big doings up there in another month... more on that later.

A Tale of Two Invitations

Years ago we distilled our wedding invitation offerings into four distinct collections. The purpose of this was to streamline our rather time consuming process in a way that left room for customization but would speed up the design and typesetting. Each collection focuses on a specific style and era of typography that gives us parameters in which to work while maintaining flexibility of papers, colors and overall tone. Of all the collections, the City of Big Ornaments is near to my heart because of its ties to the city and the challenges of creating a representational work with the ornamentation in the studio. It's also one of our most popular invitations and we've done versions of Phoenix, New York, Philadelphia, Seattle, Houston and of course, Chicago.

Emmy and Ira came to us desiring this style for not one but two invitations, both Chicago and New York. They planned to have two wedding celebrations with slightly different guest lists, so we had the fun of altering the skylines and colors to accommodate both places. We like to cater the skylines specifically to buildings or places each couple prefers, even if it is only a rough representation. Emmy and Ira had two such requests for their New York invitation:Here they are in ornamental form, along with a shot of the final print:

These are the final invitations for both locations. We used heavy kraft and white paper stock, both 100% recycled with speckles. Mossy green envelopes worked for both sets, and we flipped the color palette for ink on each.

This style works best with simple typography that projects a mid-century vibe. It's not too overpowering or stylized so as to compete with the ornamental cityscape. Emmy and Ira liked the idea of the type looking like business forms from the 50's.

Our collaboration with soon-to-be-married couples often ends with the invitations, but we had the pleasure of working with Emmy and Ira on a number of additional pieces to coordinate with their invitations. Skipping a guest book, they decided to print two large pieces that could be signed by all of their guests and then framed in their home. Again, we designed these to mimic the invitations with some different elements between the two. These cityscapes were created with wood type and ornaments given the 18x14" size of the prints, and they are a little more generic so they could be easily flipped and repeated.

Cds as wedding favors are a popular choice and we created simple pocket sleeves for these here. Years ago I designed this custom die for pocket sleeves to resemble vintage LP sleeves; we've used it for hundreds of projects.

Last but not least, Emmy and Ira needed little placecards for their Chicago event. These are simple tented cards with just a piece of the skyline in miniature form. Individual names are handwritten... can you imagine setting type to print each individual one?!

As we acquire more type and ornaments, I look forward to creating new, varied and more complex cities and representational images in the spirit of clever letterpress printers of the past. But we can't accomplish this without the enthusiasm and imagination of our current and future clients.